Learning Marketing

Yes, you’ve built it! But will they come?

Even the most powerful learning & development programs can flop if employees aren’t engaged from the start. In today’s noisy world, training competes with countless other priorities—and without the right approach, L&D can get drowned out. That’s where learning marketing plays a crucial role.

Spark curiosity from day one.

Keep learners engaged, long after day one.

Lifting Your Brand From
the Inside Out

The Art and Science of Transformation

Successful learning marketing taps into both art and science, by creatively applying proven marketing principles in a way that works for your specific audience.

Science
‍‍
We’re fluent in internal communications, and treat learners like traditional consumers— blending psychology, behavioral economics, and advertising to drive engagement.

Art
‍
We get to know your organization and your unique culture—empowering SweetRush to craft learning marketing campaigns that truly resonate and energize your people.

Maybe you’re looking to get the word out with an integrated omnichannel campaign that reaches your audience, boosts employee engagement, and makes them feel connected to the growth ahead. Perhaps you need to help your organization navigate change management smoothly, and guide your workforce through the natural discomfort of the change adoption curve. You might even be ready to take your training program public, offering external education to boost your brand...

No matter your starting point, we’ll reach your audience and ensure that people are informed, aware, and excited to dive in.

The Essentials of Learning Marketing

We believe that learning marketing isn’t an add-on—it’s key to securing your program’s ROI, maximizing potential for culture-building, and ensuring ultimate business success. Strategic branding and marketing extend the reach of learning into daily moments—keeping new ideas alive, relevant, and emotionally resonant.

SweetRush tailors each marketing initiative to your program strategy, training goals, and production requirements. Successful internal learning campaigns include things like:

Campaign design: A detailed map of your communications strategy—including plans for what to say, when to say it, and how to get people excited and involved

Communications branding: Making your program stand out and feel exciting with its own look, feel, and energy—always aligned to your company’s brand standards

Teaser videos: Short, fun videos that build buzz and curiosity about what’s coming

Email campaigns: A strategically planned email series that guides employees along the journey—from awareness of your program, to signing up, and joining trainings

Digital and print materials: Eye-catching posters, decks, and flyers that give your message visibility, everywhere people work

Digital destination: One easy-to-find website or page where employees can learn more, get resources, and jump into the action

Engagement metrics: The numbers that show what’s working—like open rates, clicks, completions, and shares—and where we can tweak or improve

Placing Your People at the Heart of It All

We focus on your team's needs

Learning Games and Gamification

Immersive Technologies

Leadership Development

Change Management

Transformational Design Standards™

SweetRush’s marketing, communications, and branding cuts through the noise, sparks curiosity, builds trust, and drives real participation. How? By treating learners like the consumers that they are. Together, we can turn a training program into a movement, a checklist into a conversation, and a workforce into true believers—lifting your brand from the inside out, and making growth part of your culture.

Our human-centered approach to learning marketing is about inviting people in, getting them excited, and helping them navigate through change. We immerse ourselves in your brand culture and apply the same care and strategy to campaigns as we do to designing custom learning programs, games and gamification, immersive technologies, leadership development, or navigating change management. This philosophy is integrated into our Transformational Design Standards™ and proven by our work with several client partners.

Don’t overlook the importance of branding and communications: no matter how powerful your initiative is, learning marketing is crucial to rallying people around your new program.

Learning Marketing Awards

Gold

Best Use of Video for Learning

Gold

Best Unique or Innovative Learning and Development Program

Platinum

Related Resources

News

A Golden Year for Learning: SweetRush and Client-Partners Earn 30 Awards, 29 Gold from Brandon Hall Group!

News

SweetRush Wins Horizon Award for Education-Based Marketing and Sales Training Video

News

SweetRush Wins Platinum Award for Education Marketing in Top International Advertising Competition

Article

Educational Marketing: Win the Hearts and Minds of Sales Associates

FAQs

What’s the point of learning marketing?

Even the most powerful L&D program can fall flat if nobody knows—or is excited—about it. Our learning marketing campaigns drive participant engagement and program adoption by meeting people where they are, with what they need to know, and getting them excited to learn and grow.

How does this kind of campaign avoid feeling like extra noise?

We avoid “extra noise” by ensuring every part of the campaign feels relevant, valuable, and a natural part of your existing flow—rather than just more content to sift through. That means really understanding your company culture, how your teams work, and what communication channels are already in play. By focusing on clear, focused messages and engaging visuals, we make sure your campaign supports learning goals—without adding to communications clutter.

How do we measure the success of our marketing initiative?

We measure success using a mix of quantitative data—like clicks, views, participation rates, and behavior metrics—and qualitative feedback from learners. This helps us understand not just what people did (the numbers) but how they felt about the campaign—whether it resonated, felt relevant, and inspired action. By combining these insights, we can evaluate both the immediate impact and the long-term value of the campaign, and make smarter decisions for the future.

How do we integrate marketing into our existing learning ecosystem?

We integrate marketing into your existing learning ecosystem by first understanding your current communication channels, company culture, and how your learners engage with content. From there, we design campaigns that complement what’s already in place—whether that’s your LMS, intranet, or internal communication tools.

What does internal branding mean for a learning program?

We fully respect the importance of your visual and verbal brand. We don’t reinvent what’s already strong—instead, we take the time to deeply understand your voice, style, and story. Then, we work within your brand guidelines to ensure every visual, message, and learning experience feels seamless and on-brand—strengthening what’s already there, and building on what your learners know and trust.

What if we have an internal communications team?

We’re happy to bring our deep expertise in learning marketing to your internal experts. We’ll work hand in hand with your brand and communications teams to make sure every piece is authentic, consistent, effective, and true to who you are.

What is the ROI for a learning marketing campaign?

The ROI of a learning marketing campaign comes down to engagement, behavior change, and business impact. A strong campaign helps drive participation in learning programs, increase retention of key messages, and boost adoption of desired behaviors or skills.

Annie Hodson

Chief Client Solutions and Marketing Officer

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Learning Marketing

We listen,consult, solve.

We listen,
consult, solve.