Acquisition of VR provider IDA Workshop kicks off formation the of the SweetRush SPARK team, which will focus on leveraging emerging technologies for learning.
San Francisco, CA, April 16, 2018 — SweetRush has acquired VR provider IDEA Workshop Costa Rica, a firm that specializes in the emerging technologies of virtual reality (VR), augmented reality (AR), artificial intelligence (AR), and the internet of things (IOT). IDEA Workshop will henceforth function as one of SweetRush’s main service areas, and is being absorbed into SweetRush’s newly formed emerging technologies group, SPARK. IDEA’s Adrian Soto is now Director of Future Technologies at SweetRush.
“I love heading up creative efforts at SweetRush, but it’s not about jumping at the latest shiny object. It’s about finding better ways to connect with our audiences so we can better achieve our clients’ business goals,” says John-Carlos Lozano, SweetRush’s Chief Creative Officer. “Moving into VR and emerging technologies was a logical step for us and our clients, and thankfully Adrian Soto has over a decade of experience leading technology and innovation work units. He started IDEA Workshop in 2014, specializing in software and hardware integration and the emerging technologies of VR, AR, and the IOT.”
“I am so passionate about this field. Deciding to join SweetRush and give up my own company as a VR provider was not an easy decision, but I saw that with them and their global reach, my work would have a greater impact,” says Soto. “And SweetRush has a culture I just love. We are doing amazing projects, and it’s already clear that I made the right decision.”
SweetRush will present VR in the context of real projects at a number of upcoming industry shows: the ATD International Conference and Exposition (May 6–9), the eLearning Guild’s Realities360 (June 26–28), and the Training Industry Conference & Expo 2018 (June 26–28).
SweetRush is also offering clients a full day Emerging Technologies (ET) Workshop.
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Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help an organization grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools have been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.
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Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as virtual reality, gamification, and mobile delivery. Cultural creativity empowers our clients to create the conditions that energize and empower their people and unleash the energy in their teams. Our Talent Solutions team builds on its unique knowledge of talent, team building, and learning and development to craft a unique, creative solution for clients who need the best temporary staff to augment their team. We apply the creative lens to all things, from project management to our treatment of our teammates, clients, and the planet.
We are over 100 people strong and have been in business since 2001. Every day, we give thanks for the trust of our world-class clients. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom training and the gamut of custom-developed eLearning modalities.
